Develop and execute the company's growth marketing strategy to drive customer acquisition, revenue growth, and market share expansion.
Identify and prioritize growth opportunities by conducting market research, analyzing customer insights, and monitoring industry trends.
Define and build the technology landscape for optimising and analyzing lead flow throughout the funnel.
Define key performance metrics and develop dashboards to measure the effectiveness of marketing campaigns and initiatives.
Collaborate with cross-functional teams, including product, sales, and data analytics, to align marketing strategies with business objectives.
Optimize and scale digital marketing channels, including paid advertising, SEO, email marketing, social media, and content marketing.
Drive the development of high-impact, data-driven marketing campaigns across various channels, ensuring brand consistency and maximum audience reach.
Monitor and analyze campaign performance, leveraging insights to refine marketing strategies and improve conversion rates.
Stay up-to-date with industry best practices, emerging marketing technologies, and competitive landscape to drive continuous improvement and innovation.
Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
Foster strategic partnerships and collaborate with external agencies to leverage their expertise and enhance marketing efforts.
Collaborate with the executive team to develop long-term growth strategies, provide insights and recommendations, and contribute to overall business planning.
Bachelor's degree in marketing, business administration, or a related field.
Proven experience (8+ years) in growth marketing, with a track record of successfully driving customer acquisition, revenue growth, and market share expansion.
Strong leadership skills, with the ability to inspire and mentor a high-performing marketing team.
Deep knowledge of digital marketing channels, including paid advertising, SEO, email marketing, social media, and content marketing.
Experience in data-driven decision making, utilizing analytics tools and dashboards to drive marketing strategies and measure performance.
Strong analytical skills, with the ability to extract actionable insights from complex data sets.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.
Proven ability to manage marketing budgets effectively and optimize resources for maximum ROI.
Experience in a fast-paced, high-growth environment is highly desirable.
Up-to-date knowledge of industry trends, best practices, and emerging marketing technologies