The OwnID
Identity Blog
Published on AUGUST 19, 2024 by COLIN EASTMAN
6 Reasons Why Brands are Slow to Adopt Passkeys — and Why They Should Push Ahead Anyway
In this post, we'll explore six common reasons why some brands are slow to adopt passkeys and why, in reality, these reasons shouldn't slow them down.
Published on AUGUST 19, 2024 by COLIN EASTMAN
Password-Based Loyalty Programs are a Hacker's Paradise
"Loyalty" programs are built upon outdated authentication technology — and have become easy targets for hackers.
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Published on JULY 25, 2024 by CARLOS RAIMUNDO
How A Global Sports Brand Turns 'Forgot Password' into Happy Customers
Forrester research estimates forgotten passwords can cause up to 50% of helpdesk inquiries and cost up to $70 per inquiry to resolve.
Published on JULY 25, 2024 by ROOLY ELIEZEROV
It's Time to End Using Social Login. I Would Know — I Helped Develop It
Four reasons why now is the time for online retailers and brands to convert to passkeys and biometric authentication.
Published on JUNE 12, 2024 by JOEY GREENWALD
The ROI of Passkeys and Passwordless Authentication Technology
Authentication isn't just required "plumbing". Brands lose millions with traditional password-based authentication.
Published on JUNE 11, 2024 by DOR SHANY
'It's a Headache': Why the Choice to Build vs. Buy a Passkey Solution is Painfully Obvious
For companies considering joining the passkeys revolution, one question often comes up: Should I build or should I buy?
Published on MAY 14, 2024 by JOEY GREENWALD
'We All Hate Friction' – Insights from Digital Leaders
Maybe, just maybe, the reason we like to talk about password friction so much is because we hate it. So much.
Published on MAY 13, 2024 by COLIN EASTMAN
The Passkey Revolution is Happening. But What Is It?
There's a passkey revolution happening, but like other buzzy tech words, the term is often misunderstood and misused.
Published on APRIL 10, 2024 by JOEY GREENWALD
The End of Third-Party Cookies is (Finally) Near
Once customers authenticate, we can use this first-party data to deliver world-class experiences.
Published on APRIL 4, 2024 by JOEY GREENWALD
Online Retail Leaders Share Excitement About Personalization — But Admit They Aren't There Yet
Five takeaways from digital retail leaders about their current personalization initiatives.
Published on MARCH 20, 2024 by COLIN EASTMAN
Why One-Click Authentication Can Help Unlock Customer Loyalty Programs
Why did I purchase a worse flight for more money? It had something to do with loyalty — and everything to do with purchase convenience.
Published on MARCH 13, 2024 by BEN JACKSON
The End of Passwords Is Just the Start of the Customer Journey
What happens after people make their first purchase is where real profits are made.
Published on DECEMBER 19, 2023 by ROOLY ELIEZEROV
Authentication in 2024: Transitioning from Social Login to Biometrics & Passkeys
Over a decade ago, TechCrunch spotlighted the burgeoning trend of social logins. Today, it's biometrics & passkeys.
Published on SEPTEMBER 6, 2023 by BARYO BAR YOSEF
Passwords Cracked: The Security Gaps in the U.S. Department of the Interior's System
Passwords are the frontlines of cybersecurity, but a recent inspection paints a sobering picture.
Published on AUGUST 22, 2023 by BEN JACKSON
The Broken Bridge Between User Experience and Security: Unveiling the Password Predicament
A significant disconnect persists between the goals of commerce leaders and the reality of user registration and login systems.
Published on AUGUST 5, 2023 by DAWID ZIOLKOWSKI
Is Passwordless Login More Secure? Why It's Safe and Improves Security
We all know the weaknesses of passwords. Let's talk about passwordless.
Published on JULY 20, 2023 by ROOLY ELIEZEROV
And now TikTok has passkeys, yet…
Earlier this week another tech giant - TikTok - proudly announced the addition of passkeys.
Published on MAY 7, 2023 by DOR SHANY
Embracing the Passwordless Revolution: Google's Passkeys and the Future of Authentication
Google made a groundbreaking announcement: the release of passkeys for all Google account holders.
Published on MARCH 30, 2023 by DOR SHANY
The Power of Connected Customers: Why They're More Valuable Than You Think
With the decline of cookies, connecting with customers has become even more important.
Published on JANUARY 25, 2023 by DANIEL IDLIS
Why You Should Adopt Passwordless Authentication for Your Application
Passwordless authentication, which uses biometric methods to verify identity, is becoming increasingly important to improve security and privacy.
Published on JANUARY 24, 2023 by DOR SHANY
Eliminating Passwords: The Impact on User Experience and Conversion Rates
Adopting passwordless login can improve user experience and conversion rates.
Published on JANUARY 24, 2023 by DOR SHANY
How to Implement a QR Code Authentication System: Scan to Login
We'll show you how to implement QR code authentication using JavaScript and a few frameworks.
Published on JANUARY 4, 2023 by DOR SHANY
10 Ways to Tackle Cart Abandonment
Follow these tips to increase conversions and reduce abandoned carts for your business.
Published on NOVEMBER 28, 2022 by DOR SHANY
Transforming to Passwordless: The Impact It Can Have on Your Website
Considering implementing passwordless authentication on your website? Here are a few examples.
Published on NOVEMBER 7, 2022 by DOR SHANY
Goodbye, passwords; hello, passkeys. Where can you use them today?
Check out the brands that use passkeys to improve their conversion rates and reduce user drop-off rates.
Published on JULY 30, 2022 by ERIC GOEBELBECKER
iOS Passkey: Apple & iPhone Passwordless Solution Overview
Apple has announced the impending release of their passkeys security system.
Published on JULY 27, 2022 by ERIC GOEBELBECKER
Improving Your Drop-Off Rate: A Comprehensive Guide
You need a strategy to get users to register, and you need a way to see if that strategy works.
Published on JULY 25, 2022 by NABENDU BISWAS
How To Implement Passport.js in Nest.js: An Easy Tutorial
In this post, we'll create a simple NestJS app and integrate Passport.js into it using the Passport local strategy.
Published on JUNE 23, 2022 by DOR SHANY
Secure TFA with a great user experience: Is it possible?
When I started in the online identity management business seven years ago, security and UX were at odds.
Published on JUNE 17, 2022 by DOR SHANY
Add Passwordless authentication to your JAVA backend
If you want to keep your online accounts secure, you may find that passwords don't make the cut.
Published on JUNE 10, 2022 by DOR SHANY
Ten amazing free tools for web developers
Here are 10 amazing and super useful tools for web development projects.
Published on MAY 26, 2022 by DOR SHANY
Add Fingerprint & Biometric Authentication to Your Node.js + Express Site
OwnID gives you all the benefits of FIDO authentication.
Published on MAY 17, 2022 by ROOLY ELIEZEROV
Google, Apple, and Microsoft to expand support for FIDO passwordless standard
Google, Apple, and Microsoft announce expanded support for FIDO passwordless sign-in.
Published on MAY 11, 2022 by DOR SHANY
How to easily enable passwordless authentication on your Firebase site
Learn about Firebase Auth passwordless authentication pros and cons.
Published on MAY 8, 2022 by ROOLY ELIEZEROV
7 Passwordless Approaches for B2C Websites
If we all only trusted each other, passwords wouldn't exist.
Published on MAY 8, 2022 by DOR SHANY
What is a Magic Link? How Magic Links Authentication Work? & Is It Secure?
One of the emerging trends of passwordless authentication is magic links.