10 Ways to Tackle Cart Abandonment

Follow these tips to increase conversions and reduce abandoned carts for your business.

Shoppers are preparing to make online purchases, and as a business owner, this often means increased traffic to your site and potential for increased sales. However, not all shoppers complete the checkout process and make a payment. This is known as cart abandonment, when shoppers fill up their carts and start the checkout process, but do not complete the purchase. While this may seem beyond your control, there are strategies you can implement to reduce abandoned carts.

In this article, we will explore a few tactics you can use to reduce abandoned carts and provide best practices for crafting a successful abandoned cart reminder email.

Cart abandonment is a business challenge because it robs you of sales.

How Do You Address Cart Abandonment?

Cart abandonment can be a frustrating challenge for businesses, as it results in lost sales. The reasons for cart abandonment can vary, from unexpected additional costs to a poor checkout experience to issues outside of your control, such as a declined credit card. However, there are steps you can take to minimize these occurrences.

1. Simplify the checkout process

Make sure your checkout process is as streamlined as possible. Remove unnecessary steps and fields, and consider offering guest checkout options.

2. Be transparent about costs

Display shipping costs, taxes, and any other fees early in the shopping process to avoid surprising customers at checkout.

3. Offer multiple payment options

Give customers flexibility in how they pay, including credit cards, PayPal, and buy-now-pay-later options.

4. Implement passwordless authentication

Remove the friction of password requirements during checkout with biometric authentication.

5. Send abandoned cart emails

Remind customers about items left in their cart with targeted email campaigns.