Online Retail Leaders Share Excitement About Personalization — But Admit They Aren't There Yet

Business insight comes in many forms. One of my favorite ways, especially post-pandemic, is to exchange stories and lessons over a good old-fashioned business dinner. So, we were excited to recently dine with a small but important group of digital retail leaders in New York City.

The goal was to share intel about the current state of customer engagement and behavior in online retail. As we at OwnID continue to hone our e-commerce tech, we wanted to explore how today's retail leaders view their current digital capabilities. To understand what they are most excited about. And to hear the honest truth about the problems and barriers they face.

At the highest level, we found unbridled enthusiasm about the future of online retail — particularly when it comes to using technology to deliver truly personalized shopping experiences.