The End of Third-Party Cookies is (Finally) Near

I recently was reading an article about the phase-out and impending end of third-party cookies — and the far-reaching implications on digital advertising — when it struck me.

While this is going to be a massively challenging shift for many, the end of cookies is a good thing. The right thing. For everyone.

Not just because privacy matters — that's obvious. But because these third-party cookies give our industry access to data that's not really ours to begin with. And losing this cookie "addiction" will force us into better practices.

And these better practices, data suggests, will prove to deliver more ROI than third-party cookie-driven ads. Especially long-term.