'It's a Headache': Why the Choice to Build vs. Buy a Passkey Solution is Painfully Obvious

I've had countless discussions about the "passkey revolution" — and how businesses are adopting passkey technology and rolling it out on their consumer-facing websites and apps. However, for companies considering joining this revolution, one question often comes up: Should I build or should I buy?

Obviously, I have a bias. I founded OwnID because I saw a need (and opportunity). During my time at Gigya (acquired by SAP in 2017), passwords were becoming a glaring security vulnerability. Meanwhile, we, as consumers, were becoming increasingly dependent on digital services and online accounts — and managing these credentials was becoming a major point of friction.

I knew there was a better way. So, we built a tool that makes implementing passkeys — and leveraging biometric authentication tech — reasonably simple.