Improving Your Drop-Off Rate: A Comprehensive Guide

You have a website for a reason. You want to show viewers what you know and build an audience via newsletter subscriptions. But posting new content next to a sign-up form isn't enough. You need a strategy to get users to register, and you need a way to see if that strategy works.

In this article, we're going to look at one of the key metrics you should follow if you're trying to improve your sign-up conversions: drop-off rate. We'll look at what it is, how it compares to similar metrics, and what you can do to improve it.

What Does Drop-Off Rate Mean?

Depending on who you read, drop-off rate can mean one of several things. Let's agree on a definition first.