The ROI of Passkeys and Passwordless Authentication Technology

In our last post, we wrote about why businesses should think twice about building their own passkey solution. Namely, it can be a major headache for developers, end-users, and the digital leaders who commission the projects.

In this post, we'll cover the return on investment (ROI) of licensing a passkey solution with passwordless authentication like OwnID.

The tl;dr of passwordless authentication technology is this: Brands can expect to increase customer logins, increase new account creation, increase checkout conversion, and reduce customer service costs.

For anyone who cares about defining success in our increasingly digital world, these are undeniably positive developments. But when it comes to truly measuring ROI — and understanding it — simply saying "increased," "improved," or "better" isn't enough.

Increasing conversions (and sales)

The most direct impact of passwordless authentication is on conversion rates.