6 Reasons Why Brands are Slow to Adopt Passkeys — and Why They Should Push Ahead Anyway

Passkey technology and biometric authentication is an exciting innovation, but like any new innovation, there are misconceptions and concerns about its adoption. We're here to dispel them.

Tech giants, including Apple, Google, and Microsoft are helping to drive the "passkey revolution." Leading consumer brands like Nestle, Bayer, Carnival, DeLonghi, and many others are working with us to reboot their approach to authentication.

They're joining the revolution because of the well-established benefits — that passkeys and biometric authentication, when done right, are a better user experience and more secure than password-based authentication.

However, we're still in the somewhat early days of adoption, especially in industries that typically lag when adopting new technology.

In this post, we'll explore six common reasons why some brands are slow to adopt passkeys and why, in reality, these reasons shouldn't stop them from moving forward.

1. 'Passkey technology is too new'

While passkeys may seem new, the underlying technology (FIDO2/WebAuthn) has been in development for years and is now supported by all major platforms.

2. 'Our customers won't understand it'

Users are already familiar with biometric authentication through their phones. The transition is more intuitive than you might think.

3. 'Implementation is too complex'

With the right partner, implementing passkeys can be done in days, not months.

4. 'We need to support all devices'

Modern passkey solutions include fallback options for older devices and browsers.

5. 'Security concerns'

Passkeys are actually more secure than passwords, eliminating phishing risks entirely.

6. 'ROI is unclear'

Our clients consistently see improved conversion rates and reduced support costs after implementing passkeys.